If you’re a local business, showing up at the top of search results can be the difference between getting new customers and getting ignored. That’s where Google My Business (GMB) and local SEO come in. When done right, these strategies help your business stand out in search results, attract more customers, and stay ahead of the competition.
So, how do you make sure your business gets noticed? Let’s break it down.
Why Google My Business Matters
Google My Business is one of the most powerful tools for local businesses. When someone searches for a service or product near them, Google pulls information from GMB listings to show relevant results. If you’re not optimizing your listing, you’re missing out on a prime spot in Google’s local pack—the top three business listings that appear alongside a map in search results.
A well-optimized GMB listing means:
✔ Your business shows up in local searches.
✔ Customers can easily find your location, contact info, and website.
✔ You build credibility with reviews and accurate business details.
Yelp: A Must-Have for Local SEO
While Google My Business is essential, Yelp plays a huge role in local search rankings. It’s one of the most trusted review platforms, with millions of users relying on it to make purchasing decisions. If you’re not actively managing your Yelp profile, you’re leaving potential customers on the table.
Here’s why Yelp is crucial for your business:
- High visibility in search results – Yelp listings frequently appear at the top of Google searches.
- Customer trust and credibility – People trust Yelp reviews more than traditional advertising.
- More leads and conversions – Businesses with strong Yelp profiles often see more calls, website visits, and walk-ins.
- Apple Maps relies on Yelp data – Unlike Google Maps, Apple Maps doesn’t use Google My Business data. Instead, it pulls reviews, ratings, and even request-a-quote buttons from Yelp. If your Yelp presence is weak, you’re missing out on potential Apple Maps customers.
How to Optimize Your Yelp and GMB Listings
To get the most out of your online presence, follow these steps:
- Claim and verify your profiles – Ensure your business is accurately listed on both GMB and Yelp.
- Use high-quality images – Yelp listings with photos get 12x more engagement than those without.
- Encourage and respond to reviews – Engage with customers by thanking them for positive feedback and addressing concerns professionally.
- Keep your information updated – Hours, contact details, and services should always be current.
- Utilize Yelp ads – Sponsored placements can drive even more traffic to your business.
We Can Help You Get Found Online
Managing your local search presence takes time, but you don’t have to do it alone. We can help you claim and optimize your Google My Business and Yelp listings, improve your reviews, update your business details, and even run Yelp ads to get more visibility. As official Yelp partners, we have the tools and expertise to ensure your business stands out. Plus, with Yelp powering Apple Maps, we make sure your business gets found on every platform that matters. If you’re looking for expert help with Salem and Portland local search, and any other metro area in the US, we’ve got you covered. Contact us today to take control of your online presence and start attracting more customers!
